DIGITAL MARKETING SERVICES FOR SMALL BUSINESSES

A full review of your digital footprint: where you appear, where you don’t appear and what to do about it.

It covers Analytics, Tracking (market share / position, ecommerce and Return on Investment), Competitor Analysis, Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Digital Advertising, Online Marketing, Digital content, Online-Offline synchronisation, Social Media Management, Community Management and finally Reporting (and optimisation based on this).

Price: £500+VAT

We’re experienced Search Engine Optimisers (SEO), which is not a one-time task; the more data you gather, the more you can do to improve the performance of a website and build relevant traffic. We carry out an in-depth review of website and digital channels for the following core areas:

On-Page / Content: Ensure copy is optimised for SEO, Meta Data, Imagery, News/Blogging, Content Strategy, Website Structure, Links (Backlinks and internal), Size and ability for growth / recency, Keywords, Competitor Analysis and Potential Partnerships

Price: £850-1600+VAT one-off; then £50-250pcm to update & maintain dependent on scale of website

We can run boosted posts per month to promote specific services or products at a wider audience, or custom-built native Facebook/ Instagram and LinkedIn ads highlighting your offerings.

In addition, we manage audience-building campaigns targeting your local area to grow organic social media and website audiences. We can also offer custom audience and lookalike campaigns to target the users you want to reach the most.

Price: £250-1,500pcm (depending on scale and complexity); ad budget additional

We can create locally, nationally or internationally targeted Pay Per Click (PPC) campaigns focused on direct response sales for key services; This also can be deployed to build the SEM profile of a business.

We also product Display Ads, users see these ads while browsing other websites; ad placement based on demographic or site targeting. We do this for both stand-alone campaigns and remarketing / targeting.

We can also replicate these ads for Microsoft Ads campaigns (for targeting Bing and Outlook users).

We run Google Shopping ad campaigns either using a direct feed from your website or curated as a spreadsheet.

Price: £250-1500pcm (depending on scale and complexity); ad budget additional

Combinations of digital ad management can be carried out at a blended rate.

We have a long term and intimate knowledge of creating cross-channel and stand-alone campaigns on digital advertising platforms. We predominantly work across Google, Facebook/Instagram and LinkedIn ads, but can also employ strategies for Twitter, Pinterest and TikTok.

Due diligence: registering / setting up / cleaning up profiles / deleting page stubs or duplicate accounts; registering organisation on GoogleMyBusiness/ Google maps

Social and Digital strategy

Plotting out digital and social activities against business goals, consultation with business owners and goal-setting

Price: £400 per half day, recommend minimum one half day per larger campaign/ project period , or monthly half day sessions if over 6 months

Facebook/ Instagram/ Twitter/ LinkedIn

As above with community management elements; liking/ commenting/ inviting people to join/ follow/ share etc

Each account can follow and interact with other local businesses and other accounts eg local newspapers, community pages to grow a community online that more closely reflects the offline one in which the business currently exists. This includes posting “follow us” signs and ensuring that your audiences online have reasons to interact with you eg service announcements, promotions.

Price: On demand; depending on how many platforms at once, but starting at £500 pcm

Facebook/ Instagram/ GoogleMyBusiness/ Twitter/ LinkedIn

We can build a consistent all-service promotional channel that focuses on & promotes core elements of the business, its products and services.

Facebook / Insta / GMB max 2-3 posts per week aimed at promoting key products and services.

Price: £300pcm

Twitter 6-8 posts per week including relevant sector news and other updates

Price: £500pcm

By “boosting” posts with a £10 ad budget we can regularly reach over 1200 people in the local area, or a wider area for services with no location element (See digital advertising)

Regular, organic social media works best through creating a ‘content calendar’ which maps out potential themes to talk about, key events in your industry / calendar and also to take advantage of seasonality. We use this to show you week to week what we will be posting to which channel, but also for our team to coordinate with advertising.

It also allows us to identify key seasonal and strategic times for digital ads, social media boosts and joined-up content pushes.

Price: As part of digital strategy sessions

We have an experienced team of print and web designers who can generate any form of graphic or visual content, from infographics to animations and everything in between.

Price: £250-400 per day depending on seniority/ project complexity

We are able to generate short blog content for websites, one item a month to continually grow site footprints. This content would not only form a wider SEO footprint, but also be used as a content offering for social media use.

Themes would discuss products and services, case studies, industry news, profile team members and ultimately aim to sell products and services while also keeping websites updated for Google. Each item would have a call to action appropriate to the piece. We suggest one to two blog posts per month.

Price: £120pcm

We can also livestream events and film promotional videos for social media use. Recommended absolute minimum of half day filming/ half day editing

Price: £1100 per day